the best way for connecting directly with your audience and potential audience, or potential future customers.
Your blog is a great tool for getting longer-form information out about your company, new products and services, any special events, contests or offerings you might have.
One central blog post can be distributed to your business's other networks like Twitter, Facebook, and LinkedIn for maximum exposure.
Your company blog is also another great way to put a human face on your business -- a valuable commodity in a post-industrial corporate landscape where consumers feel like many companies are anonymous and hard to reach.
You can showcase what's interesting and relevant about your company beyond "just the facts" of your services, products, and prices.